Jennifer Potthoff

Chief Administrative Officer

New York, NY

Jennifer Potthoff is Chief Administrative Officer for TrailRunner International, based in New York. Jennifer leads Human Resources, Information Technology, and the firm’s Employee Experience team.

Prior to joining TrailRunner International, Jennifer spent more than 25 years in human resources, talent recruitment, and communications with several organizations, including Goldman Sachs, Global Atlantic Financial Group, and Catalyst. She has a strong international background and has led teams in New York, Hong Kong, Tokyo, London, and Bangalore.

Jennifer received her Bachelor of Arts in communications and policy studies at Syracuse University. She studied coaching at the Institute of Professional Excellence in Coaching (iPEC). She is Secretary of the Board for the People Strategy Collective (formerly NYHRPS), a New York City-area network of seasoned HR and business leaders, and Co-Chair of the PR Council’s HR Community.
Before TrailRunner, Jim served as SVP and Head of Media Relations for Citizens Financial Group. Earlier in his career, he worked for Comcast and for CVS Health in roles focused on corporate communications, crisis communications, public policy communications, reputation management, and consumer and B2B public relations. A former political, legal affairs and breaking news reporter for The Denver Post, Jim was a member of the reporting team that won the Pulitzer Prize for breaking news in 2000 and covered the 2003 U.S. invasion of Iraq as an embedded reporter. 

Jim has been awarded degrees from Union College (BA, English) and from the University of Colorado (MA, Journalism). He completed additional graduate coursework in literature at Middlebury College’s Bread Loaf School of English. Jim lives in Olympic Valley, Calif., with his wife and their two teenaged children.