We are trusted advisors to sports enterprises, institutions, and individuals. ​

Today’s sports opportunities and challenges don’t fit in neat categories. We drive results for clients across multiple lines of business.​

What We Do.

We’re a team of proven operators and strategists with decades of experience in delivering real results in every part of the sports landscape.

We have extensive real-world experience within and across the sports, media, and communications industries.

Strategic Operations

Media Rights / Content Strategy

Project Management

Women’s Sports

Strategic Communications

Investor Advisory

AI / Tech / Analytics

International

Betting / Prediction Markets

Our Capabilities.

01 — Stakeholder Management & Advocacy

02 — Reputation Management

03 — Public Opinion Research

04 — Project Management

05 — Gov't Affairs / Relations

06 — Organizational Design & Culture

07 — Crisis Communications

08 — Media Relations

09 — Digital Strategy

10 — Media Buying

11 — Strategy & Operations

12 — Strategic Communications & PR

13 — International Strategy & Lobbying

Our Team.

Alden Mitchell

President, TrailRunner Sports

Jim Wilkinson

Executive Chairman

Jamie Zaninovich

Vice Chair, TrailRunner Sports

Maddie Kraft

Director

Sonya Crawford Bearson

Director

Contact Us.

Reach out to a team near you,
wherever you are in the world.